"We brought in a CRM consultant to study our options," said Martin Sundarp. "Then a few of my staff tested the various systems and in the end they all preferred Quedro."
Sundarp explained that simplicity and visualisation are vital components of the Quedro offer.
"You understand this system faster. You can see the entire process from listing to sale. For the agent, coordinator and assistant, the processes are easy to follow which is super important."
Signhome subjected the various CRM systems they were considering to specific tests to understand which of them would be the most user friendly.
"When you're talking to someone on the phone, you can't be clicking around on your computer too much. We discovered that Quedro generated one third less clicking than other systems. It's an incredible advantage for our employees to be able to do this so easily and quickly."
Signhome aims to grow its business with a focus on the Gothenburg areas. The hope is that they can design an extremely agile and flexible business for the local market.
Why does Signhome donate 10 per cent of earnings to charity?
"Traditional sales contests and champagne bottles don't get me motivated. I want to run a profitable business but I also feel that I can contribute to helping people. It is an incredible feeling to go to work and know that you can make a difference."