Ulf Johansson, SkandiaMäklarna

Since its launch 40 years ago, SkandiaMäklarna has grown to become one of Sweden's largest real estate brokerage chains with 90 offices in Sweden and operations in several other countries. Aided by Quedro, SkandiaMäklarna has gathered all data on clients, prospects and properties into one system, a feature much appreciated by the staff. 

– "As a real estate agent, you have to be out visiting clients as much as possible," says Ulf Johansson, business developer and the person responsible for franchising at SkandiaMäklarna. "The system is designed to make it easier for you to do this. A modern system is a prerequisite for growing your business." 

Besides making life easier for the staff, Quedro creates new opportunities for streamlining and managing the business. 

– "The ability to possess data on properties, sales and customers in a system enables us to make better and more well grounded decisions about how we invest in our marketing, how we coach our staff and how our offices plan their businesses," says Ulf Johansson.  

This collaboration with Quedro is an investment in the long term survival of SkandiaMäklarna.

– "The industry is rapidly becoming digitalised although this has progressed faster in other countries than in Sweden," continues Johansson. "We face heavy fee competition from a number of groups aiming to enter the business. So our system support is designed to ensure our long-term survival. We need Quedro so we can gear up for the future and to remain competitive."

What differentiates Quedro from other system suppliers?

– "Understanding the everyday life of a real estate broker. Quedro has an entirely unique understanding of technology and business. They know the industry and understand the challenges facing the individual broker. Add to this the fact that Quedro is extremely customer oriented and accommodating to our wants and needs."