Last updated September 6th, 2021
What Are Cookies and Pixels?
Simplified, cookies and pixels are pieces of code or text files (in other words, little pieces of text and numbers), which are sent from our servers or our partners’ servers and stored in your web browser, mobile phone or other device when you visit our website. Cookies and pixels collect data about you but are typically constructed with privacy by design. Only the server that sets the cookie can retrieve the data it collects and the data is often collected on an anonymised basis.
There are different kinds of cookies and pixels
Here we’ve summarised what’s good to know:
Cookies. Used to enable website providers to recognize your browser when you revisit a website and to save data such as your user name and preferred language settings.
Tracking Pixels. Used to collect information about what you click on and what your interested in to enable relevant, interest-based advertising on sites such as Facebook.
The cookies we use have different lifespans
Session cookies. They cease to exist when you close your browser.
Persistent cookies. They are stored on your device until they expire or until you delete them.
The cookies we use can either be sent by us or by a third party
First-party cookies. They are sent by us when you visit our site.
Third party cookies. They are sent by our advertising and analytics partners, such as Facebook and Google, when you visit our site.
What Cookies Do We Use?
Google Analytics. We use Google analytics to analyse visitors’ behavior and the traffic to our website, which helps improve your experience of the site. This cookie provides us with anonymised, aggregated data regarding for example how many unique visitors we have, from which countries they come, how long they stay on the site and what they click on. In other words, it collects data about how our visitors interact with the site and geographical data. We use a feature called IP anonymisation and cannot connect this data to you.
Mouseflow. We use Mouseflow to analyse and track visitors’ behavior. This cookie helps us understand how our visitors use our site by providing us with data and videos regarding for example how you scroll on our site, what you click on, how you use our forms and where on our site you decide to leave it. We collect and use this data in an anonymised manner and cannot connect this data to you.
Opt in or Opt out
If you regret your given consent
Sometimes we share information about your use of the site with our social media advertising and analytics partners such as Google, Facebook and Mouseflow. We only do this to deliver our own services and marketing with their help. We do not share or transfer personal data to third parties for their direct marketing purposes without your permission.