Quedro has been in the mobile business for almost a decade and during that period we have learnt how to use the mobile phone in a way that gives our customers good return on their investments in mobile services.
The purpose of the service
Before the start of the development of a mobile service or even before the choice of technology, there is a very important question to ask: “What is the purpose of the service?”.
If there is no clear answer to this question it is probably wise not to move forward. But a good answer will give guidance to the choice of technology, the choice of functionality and how to market the service. The answer also gives an idea about the target group of the service.
Quedro is happy to help defining the purpose of the service. After all, you know your business, your products and services, your customers and your strategies. But you are probably not an expert when it comes to mobile services. We on the other hand, have vast knowledge and experience with mobile services but we probably know nothing about your business. Working together, sharing our expertise, can result in services that are truly ground breaking.
Successful services
A service can be successful in many ways – usage, profits, PR and so on. However, the best way to ensure any service becomes successful is to make sure it fulfills a clear need or purpose, relies on the optimal choice of technologies and is built in a way that makes the usage as easy and simple as possible for the users. Another keyfactor is also marketing and communication against the target group – no one uses a service if they don’t know about it.
Mobile presence
For many years all people in Scandinavia have had a mobile phone. However, during the last few years people have started to use their mobile phone to more than just talk and send SMS with. This shift has been driven mainly by the interaction of iPhone and more userfriendly devices.
In most business areas mobile presence has become a competitive advantage. The customers expect to get information wherever they are and those who can meet these expectations and take advantage of mobile communication can make better business.
Mobile presence can be built in many different ways. Sometimes an iPhone-application can be the best solution, but in many cases an SMS-service that send the right information to the right person at the right time can be even more useful.
